Men's fashion gets a dose of 'Artificial Flavor'

944 Magazine  • Jun 18, 2009

While working in technology sales in corporate America, John Vitti, a co-founder and president of the label, Artificial Flavor, had a lot of time to think during his daily commute from San Francisco to Cupertino. But there was one thing that took center stage during the epic-long commute: his underwear. "I would sit there in my car and think,… Full Story »

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